Tata STRIVE has from the start promoted the need for informed career choices being made. Picture-based games and digital tools enable the individual to understand their aptitudes which, along with counselling, helps them make the right career choices. When there is a personality–job fit, there are greater chances of students staying on the job
Tata STRIVE designed its career counselling offering in a unique way to capture the interest of an individual. We have a picture-based, gamified, language-agnostic, and customisable career assessment solution to help the youth make informed career choices. Coupled with this assessment are career discovery videos offering a view of the world of work. This gives them a realistic perspective of a particular job role and provides clarity, thereby helping them make informed career choices. Counselling services through chatbots or with a human interface were value additions made to the offering as a complete solution. Tata STRIVE intends to market this offering widely. Already adopted by West Bengal, it is being actively promoted to other State Governments as well.