Tata STRIVE – Raising the standards in Skilling Industry

Skilleidoscope – a wide range of vocational courses

More number of industries we cater to, more number of youth can be absorbed in the economy.

Greater the diversity of languages we address, deeper the geographies we can penetrate in and wider the demographics we can touch upon.

At Tata STRIVE, we closely monitor the marketplace, design and develop courses across a host of disciplines to cater to the diverse demands of different industries, geographies and cultural nuances.

Not only are we raising the standards through our courseware, we are also ensuring a high degree of standardisation across centers.

Tata STRIVE has set up a replicable model for training and skill development, creating training capacity in select sectors and trades along with appropriate certification and measurement of outcomes.

It is built around certain guiding principles. For example, the programme aims to be accessible to the underprivileged and those who have traditionally been denied access to such training, on account of gender, disabilities or ethnicity.

Taking the skilling revolution to
all sections of society

The model is scalable, and designed to become sustainable. The quality standard for the programme has been set high - to ensure that Tata STRIVE will be synonymous with quality skill-building. Courses offered by Tata STRIVE are at the minimum aligned to the National Occupational Standards as specified in the Qualification Pack of various Sector Skill Councils and in many cases exceed them.

Tata STRIVE is aligned with the 25 sectors of focus identified by the Union Government as well as skill gaps identified by the National Skill Development Corporation.

Scalability and sustainability is key to the exercise. Tata STRIVE drives collaborations in the area of knowledge exchange, technology, domain expertise and delivery models. It collaborates with Tata and non Tata companies, Tata Trusts (Sir Dorabji Tata Trust and its Allied Trusts) as well as with NSDC/Non NSDC training partners.

Trades or skills to be taught at a particular centre are based on the demand and the need in that region, thus ensuring that beneficiaries can benefit from a choice of job and entrepreneurship opportunities.

TWO-PRONGED DELIVERY MODEL

Building internal capabilities through Tata STRIVE Skill Development Centres.

Scaling up through collaborations with Government institutions such as with ITIs , with NGOs and Corporates.

With a vision of creating 'glocal' platforms, Tata STRIVE incepted WEAVE, a technology-enabled Skill Development program for weavers at the Weavers SJS Training Centre, Varanasi, in 2015.

The initiative lent the weavers of Varanasi a technological edge in their craft. The participants included 16 weavers who were 7th to 12th class pass, and had never used a computer before. Through their ardent endeavour of three hours per day and 139 hours across 10 weeks, apart from their occupation as weavers, the participants upgraded their skill sets in sync with technology.

The curriculum of WEAVE included digital literacy, design skills, weave application, life skills and customer orientation, followed by train the trainer. The participants learned to create designs using computer software and later translating them into actual creations. They showcased their creations at the Lohtaa cluster. WEAVE also introduced a digital platform to the participants, where they could not only showcase their creations, but also garner ratings for their craft.

VARUN’S OFF TO A GOOD START(UP)

Varun Aneja is a second-generation entrepreneur from Rajasthan today, proud owner of Nutritionwala, a startup that is in the business of providing health foods to gymnasiums. He had once dropped his plans to pursue a B. Tech degree in an engineering college after getting enrolled. Instead, his love of culinary arts and sciences prompted him to enrol for the Multi Cuisine Cook course at the Taj Tata STRIVE Hospitality Skill Centre, Jaipur. During the course, Varun learnt various cooking techniques; though plating techniques were and still remain his favourite. As were the mindfulness sessions conducted as part of the course, of which Varun still speaks highly. Upon graduating, he chose to establish his own business.

In his own words, “I was inspired by my father – a local entrepreneur selling electrical spare parts – and nudged by Tata STRIVE.”

Varun Aneja,

Alumni, TTHSC, Jaipur
Entrepreneur, Nutritionwala